Why we started Ancient Fields
Our commitment
Our commitment is simple: to create the highest-quality nutrition for dogs.
We want every dog to live a long, happy and healthy life. Good nutrition plays an important part in making that possible.
Our standards
We knew there had to be a better way.
So we set out to do things properly, bringing together the right ingredients, expertise and people. Not because it’s the quickest or easiest way, but because getting the details right can make a real difference to the lives of our dogs.
Our approach to doing things properly
Backed by experts
Canine nutrition expertise and science guide every formula, from the ingredients we use to how they work together.
Rooted in nature
Naturally nourishing ingredients and wholefoods sit at the heart of our products, chosen for quality, nutrition and real benefit.
Every ingredient earns its place
Every ingredient has a purpose. No unnecessary fillers or artificial colours and flavours. Nothing added just for show.
Every detail matters
From sourcing and production to the partners we trust, we hold every product to high standards from start to finish.
Expertly formulated nutrition, grounded in what nature does best.
Our non-negotiables
For us, quality is never up for debate.
Too often, dog nutrition is built around what’s easy: cheaper fillers, unnecessary bulk and ingredients that look good on a label but add little to the bowl. We do things differently.
No cheap fillers
No low-quality ingredients added simply to bulk out a formula.
No artificial nasties
No unnecessary artificial additives where they simply don’t belong.
Everything has a reason to be there
Every ingredient earns its place and brings something to the formula.
No empty claims
We only make claims the science supports.
FOR THE DOGS WE LOVE
Feel good about what goes in their bowl.
Dogs make life better. We know because ours do too. They’re part of the family, part of our lives, and we want as many happy, healthy years with them as possible.
That’s what Ancient Fields comes back to. Giving them the very best we can and doing things properly because they deserve nothing less.